Local leisure business Aerial Extreme has ‘bucked’ the recession and announced record company figures during the recent half term – a positive indication for the leisure industry for 2009.
The outdoor adventure ropes course has enjoyed its best Spring half term attendance since opening in 2006, with just under a 100% increase in visits compared to the same time in 2008.
Last year saw 364 children and adults visit Aerial Extreme at Willen Lake in comparison to 704 this year, smashing both company records and targets: "We are thrilled with these figures – it’s fantastic to say we have beaten the recession and proved it’s not all bad news for businesses. The Spring half term figures are a good indication to estimate the trend for the year ahead." said Site Manager Ria Bugg.
In addition, the course is celebrating raising a generous £123.80 for the British Heart Foundation (BHF) during half term and a total of £237.77 across all four of the company’s sites throughout England.
Aerial Extreme supported BHF’s ‘Red for Heart’ campaign by transforming the site and taking on a red theme for the week, playing fun games for charity and offering information on the benefits of exercise to maintaining a healthy heart. "We felt the cause was particularly relevant to us because Aerial Extreme is a great way to exercise and have fun at the same time. We would like to thank all our customers for their support," explained Ria.
Following the government’s recently launched Change4Life campaign to encourage people to Eat Well; Move More and Live Longer and with the average person burning over 500 calories an hour at Aerial Extreme, the course is a fun and effective way to keep the pounds off and keep your heart healthy.
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